Your best choice of checkout module depends on your customers being desktop or mobile users.
In a previous post, we explained that your checkout system is vital to providing a great customer experience and can have a significant impact on your sales. Here we inform you of how to choose the best Payza checkout system based on your customers’ preferred internet browsing habits and the tech channels they use to access your online business.
It all comes down to whether your customers are primarily desktop or mobile users: Payza offers our merchants two checkout systems for business accounts, In-page and Standard, that we optimized for either desktop or mobile devices.
When best to use In-Page checkout
Our in-page checkout module generates a pop-up window that enables your customers to make a purchase without navigating away from your site. This module provides the best customer experience for desktop users since the pop-up window is a fixed size and placement; though less-than-ideal for mobile viewing, the fixed sizing and placement provide hidden security features that protect your customers’ payment information.
When best to use Standard checkout
Our standard checkout module is best for mobile users. We optimized our standard checkout to be “responsive”, meaning it will look and work its best on smaller mobile screens. Its simple and streamlined interface is ideal for minimizing “friction” when making a purchase. One minor drawback of standard checkout is that customers must navigate away from your site to our standard checkout window. Once again, this requirement is due to latent security features that protect customer payment information.
Businesses with a mobile app require an extra step
Our team of developers are in the process of building a checkout module specific to mobile app businesses. For the moment, both Payza checkout modules do not integrate within mobile applications; however, your customers can still make purchases with our checkout modules if your online business has both an app and website. In this situation, when a customer makes a purchase on your app, you will need to link their payment request to your business website (any standard mobile web browser will do this task). Once redirected to your approved business website, the customer can complete their purchase using the standard checkout feature.
How to know if your customers are mobile or desktop users
You can determine how the majority of your customers access your online store using various methods that range from precise to educated guesses based on demographics. Consider first demographics. If your business targets on-the-go millennials, you can assume with confidence that many of your customers will browse and make purchases from your website using their mobile device; nearsighted baby boomers, on the other hand, are more inclined to shop online with their bigger-screen desktop computers.
Regional differences merit your attention as well. If your business plans to sell to developing world countries, you can assume that many customers will access your site using their mobile device since this technology leap-frogged over desktop computers in these regions of the world.
If your online business is up and running, you can use free online tools like Google Analytics to get precise stats on internet traffic to your site based on device. With this information in hand, you’ll know exactly which checkout option is best for your customers.
Learn more about shopping cart modules that integrate with our checkout systems in this blog post.