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5 Tips for Designing a Site that Sells

When it comes to running an online store, there’s no secret to success or one-click trick to make your e-commerce site stand out from countless competitors. The only way to be truly successful is to put in the time and effort necessary to take advantage of every tool that can help you to stay one step ahead of the competition.

The good news is it’s easier than ever to get started. With only a fraction of the investment it would take to open a brick-and-mortar store, anybody can start their own online business. The globalization of the marketplace benefits consumers around the world and encourages innovation and variety.

For the same reason, it’s that much more important to separate yourself from the competition and make your online business flourish. In that regard, it’s impossible to overestimate the importance of good website design practices. Here are some suggestions for how you create a winning website:

  1. Keep it real with video: Nothing quite compares to a video demonstration in its ability to make your customer truly confident in and excited about a product. Youtube’s searchable video results mean that videos attract a lot of traffic and show your customers that they are buying real products from real people, a nice antidote to the impersonal nature of many e-commerce sites.
  2. Help your customers find what they want: A reactive search field is both rewarding for the shopper and a good opportunity for you to promote a variety of products. Autocompleted searches save time for your customers, which enhances the user experience, and can also encourage them to browse your merchandise beyond what they have come to buy. Suggested search results take it one step further, by showing screenshots of related items next to the customer’s actual search.
  3. Show the shopping cart: Many sites take the customer directly to the shopping cart whenever they add an item, which rushes them to complete their purchase and leave the site. Conversely, if you do not show the customer when an item is successfully added to their shopping cart, it creates confusion. You can keep your customers engaged in the shopping experience and simultaneously encourage them to complete their purchases by including a live-updated shopping cart in the sidebar.
  4. Out of site but not out of mind: Make sure your online store correlates to your physical inventory. There’s nothing more frustrating to a customer then finding just what they were looking for and learning during check-out that the item is out of stock. If it’s clearly shown on the page when an item is out of stock, your customers will be more willing to pre-order or purchase a similar item from your store.
  5. Let them know what they’ve missed: Another common source of frustration for shoppers is an unwieldy checkout page. One way to ensure a smooth checkout experience for your customers is in-line validation, which warns them immediately if they have skipped a required field or filled out a field incorrectly and saves them the trouble of getting to the end of the page only to find out they made a mistake and they are expected to start over.

By ensuring that your customers get the best possible user experience from your e-commerce site, you can start seeing your conversions grow and your customers coming back for more.

Payza has already helped you to get a head start with our new checkout page, which simplifies and streamlines the purchasing process. An optimized checkout process has been shown to improve conversions and overall user experience. As Payza’s UX Architect Brent Bisaillion notes, “Our freshly updated checkout process was designed with experience in mind so rest assured that when your clients hit that purchase button from your site, we’ll keep them happy. We are continually optimizing it to maintain our higher than average success rate for your consumers.”

When your customers pay with Payza, they can complete their purchase in just 3 easy steps: connecting to their Payza account, selecting their payment and shipping details, then confirming the purchase. That’s all there is to it!