Choosing the right shopping cart is not a decision to be made lightly. There are a lot of them out there and they don’t all support the same tools and functions, so you need to think about your customers’ needs and choose a shopping cart that supports the features necessary for your business. To help this process along, we’re offering our in-depth reviews of Payza-supported shopping carts.
PrestaShop Review (PrestaShop.com)
PrestaShop is one of the most widely-used e-commerce solutions in the world, it is included on 0.5% of all websites on the internet. Published under the Open Software License (OSL), PrestaShop’s popularity among websites using open source technologies is 9% – meaning roughly 1 out of every 11 websites using open source software is using PrestaShop.
One of PrestaShop’s most popular features is their shopping cart software. In our overview of the best shopping cart options for Payza users, we’ve already taken an in-depth look at Magento and WHMCS, two very powerful and popular solutions. Compared to those platforms, PrestaShop has two very attractive advantages.
Uniquely, PrestaShop offers a complete shopping cart software package, perfect for merchants who have no developer skills of their own. The installation is known for being one of the most painless on the market, and the backend interface is intuitive and easy-to-use, allowing even total beginners to build and customize their shopping carts.
Free service with paid add-ons
Equally important for online sellers just starting out, PrestaShop is the only free, fully hosted open-source e-commerce shopping cart platform on the market. There is no trial period – it is free to use for as long as you want to use it. There are paid add-ons and additional features, but everything you need to run a customized shopping cart for your online store is available to you at no charge.
The freemium model allows PrestaShop to eliminate the financial barriers to online entrepreneurship that can deter cost-averse merchants, but the inclusivity of this solution doesn’t stop at price. PrestaShop is offered as either downloaded or cloud-hosted software and available in over 60 languages, so e-tailers all over the world can host their online stores in the cloud, helping to make e-commerce accessible globally.
The downside of the freemium model is that PrestaShop’s income is limited to the sale of add-ons, so they are not able to provide dedicated support staff. Instead, there is a community of open-source developers that maintain an official PrestaShop forum, where users can get help for their issues.
PrestaShop is also well aware of its role and popularity among small businesses, entrepreneurs, and others who are new to e-commerce, so it foregoes some more intensive features and functionality in favor of usability and accessibility. For this reason, Magento is a better choice for large established businesses with dedicated developers on staff who want something fully versatile and customizable, while PrestaShop offers a more basic, entry-level platform that still offers everything a small business could need.
- Totally free-to-use
- Comes with built-in shopping cart templates
- Easy, intuitive administration panel
- Less out-of-the-box and custom features
- Limited SEO functionality
- No dedicated support team
Payza-integrated shopping carts allow merchants to provide a simple and familiar checkout option for their customers. Your clients can make single-step, multi-item purchases and every transaction will be securely and instantly processed by Payza. PrestaShop’s free, secure and open source shopping cart platform comes complete with over 275 features that have been carefully developed to assist business owners in increasing sales with little effort.
PrestaShop – “PrestaShop was founded in 2007 with a mission to provide world-class ecommerce software through open source innovation. Today more than 250,000 ecommerce stores in 195 countries run on PrestaShop technology.”
DOWNLOAD THE PRESTASHOP MODULE: PrestaShop Shopping Cart Module for Payza