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Payza’s Tips for Running a Successful Online Charity Auction

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Online payment platforms have a million and one uses, chances are you enjoy the benefits of it much more frequently then you realize. To the average person, e-commerce is the most visible application of third-party payment processing, but online payment platforms like Payza are used for a range of tasks from dividend payments to remittances and from sending money to friends and family to disbursing the payroll of many large companies and corporations. But at Payza, the application we are most proud to support is processing payments for online charity auctions.

Non-profit organizations can reap a lot of benefits from holding an online charity auction. Besides the obvious benefit of raising funds to support a cause, it’s a great way to attract donors to your organization. It’s also a great way to raise awareness and get people energized about the cause.

The trick to a successful online charity auction is planning. If you think it’s just a matter of setting up the auction and letting the money pour in, you could be in for a disappointing campaign. It’s necessary, first and foremost, to have a clear idea of what the most important parts of your event are.

To attract supporters sympathetic to your cause, your online charity auction needs to keep your core values in mind. By taking the time to learn how you can get people involved and make the campaign a fun and successful event, you can ensure that your fundraising efforts are not wasted.

Once you’ve established your core values and target audience, it’s time to start planning. Here are the fundamental components of any successful online charity campaign:

  • A Dedicated and Passionate Team: Like any venture, you need to have the right people on your side. Running an online charity auction is a very involved process. For a non-profit organization to succeed, the people pulling the strings need to be truly dedicated to the cause and passionate about the organization. Make sure to fill every role with the right person for the job.
  • Carefully-Implemented Marketing: It’s all about awareness. You will need to develop a marketing campaign well in advance of the auction itself in order to get donors, supporters and volunteers excited about participating in the auction. The marketing tactics need to be developed according to your core values in order to resonate with your target audience.
  • Appropriate Auction Items: Let’s not forget about the auction itself! A good way to attract extra attention to your cause is by showcasing some excellent auction items. No matter how serious your cause, you can still create a fun auction atmosphere by putting the right items up for bid.
  • The Right Payment Processor: To return to our original point, one key to the success of your online charity auction is to have a user-friendly and reliable platform, such as Payza, to process the payments. Payza allows you to collect instant, secure payments for your auction items, and also supports donation forms for donors who would like to contribute to the cause beyond their participation in the auction.

If you are supporting a great cause, Payza would love to help! Let us know about it and we can help you by publicizing it on our social media channels and promoting your organization in our Featured Merchant Program!