If your customers trust you with their personal information and with their money, they will come back to spend more money, and will refer their friends, relatives and acquaintances.
- Speak clearly: By using plain language, you make your privacy and TOS documents accessible to as many people as possible, instead of forcing them to hire lawyers to do the decoding for them.
- Don’t play hide-and-seek with your terms: It’s a bad idea to hide clauses that you don’t want your customers to find behind walls of text. If you make your privacy and terms documents impossible to read, you will sacrifice customer confidence.
- State the information you are collecting: Let your customers know about the information you collect on them whenever they are visiting your website and making purchases. You will also want to mention how you collect information, how you store this information and whether or not you will be sharing the information with a third party.
- Use ALL-CAPS for important points: Many customers will only skim the content, even though it is in their best interest to read these documents carefully and completely. By capitalizing important information, customer will know that those points are worth reading.