Bangladesh may be the e-commerce world’s best kept secret, but not for much longer. This burgeoning economy with a population of over 150 million people is ready to take the next step in terms of e-commerce and online shopping, and Payza is a big part of this revolution.
The Boston consulting Group (BCG) recently released a study titled Bangladesh: The Surging Consumer Market Nobody Saw Coming, which highlights the impressive strides Bangladeshis have made recently. BCG is convinced that Bangladesh represents “one of the world’s next great growth opportunities for consumer product companies.”
If you have consumer goods for sale, Bangladesh is a market to focus on. And if you’re selling to Bangladeshis online, you’ll want to provide them with a secure and convenient online payment option: Payza. That’s right, more and more Bangladeshi consumers are turning to Payza to complete payment for online purchases. The chart below from BCG shows that Payza is currently the fourth most popular payment option for online shoppers in Bangladesh, with a market share of 14%. That number is expected to increase rapidly as Bangladeshi e-commerce sites move away from cash on delivery payments and focus on e-wallet and credit/debit card payments.
The full report is available online at: https://www.bcgperspectives.com/content/articles/center-customer-insight-go-to-market-strategy-bangladesh-surging-consumer-market/