Even more than in the brick-and-mortar space, e-commerce is subject to the winds of change; keeping up with the latest trends is a main driver for young people shopping online. The trouble is, every new trendy product niche tends to get crowded quickly and trusted market leaders emerge, making it difficult for new retailers to enter that space. If you want to start an e-commerce business, it’s best to enter a niche before it peaks.
Narrowing down the most promising of thousands of product options can be a challenge, but a little bit of research goes a long way. If you already have a niche or two in mind, a good first step would be to visit Google Trends to gauge interested in the product – if it’s trending upward, it’s probably a good investment.
We’ve done some of the legwork for you and picked out 10 interesting product ideas with a strong upwards curve according to Google Trends. From gadgets to beauty products, here are a few niches you can target to get ahead of the curve in 2017.
1) Smart Watches
For most people, the popularity of cellular phones rendered wristwatches all but obsolete. But as smart phones took over, it was only a matter of time before that technology was combined with the style and utility of wristwatches. The fitness industry was the first to capitalize on this trend; now, one out of six Americans owns a smart watch and the popularity of the device continues to grow across demographics.
2) Facial Masks
Face masks and other facial care is having a moment right now. Masks containing activated charcoal is one of Instagram’s hottest beauty trends at the moment. Black sugar, famous as an ingredient in masks and facial scrubs, and avocado oil are also experiencing a strong upward curve thanks to their purported benefit to assuage skin problems. Similarly, another new trend is face mists, as more and more women use them to heal blemishes and keep their faces fresh throughout the day.
3) Phone Cases
Smart phones are getting larger, and the larger they are, the more screen there is to crack by dropping them on the floor. Phone cases have become a whole industry of its own, with today’s sharpest upwards trends being waterproof cases and new liquid cases. Liquid cases are filled with a gel that ebbs and flows as the phone moves, allowing for a whole new level of personalization.
4) Enamel Pins
Enamel pins are back in fashion. This little touch of style can be attached to anything, from backpacks to baseball hats to the lapel of your jacket. Better yet, they can be made to accommodate just about any design, so no matter what your brand is, now is the time to put it on a pin.
5) Bluetooth Speakers
Speakers just keep on shrinking and it was only a matter of time before they went cordless. Bluetooth speakers have been around for a few years but they keep growing in popularity. People are not just using them at the park, beach and campsite anymore, Bluetooth speakers are now often the only set of speakers they own.
6) Dad Hats
Another resurrected piece of 90s fashion, dad hats are cool again. Swag never goes out of style and brands can easily capitalize on the dad hat trend by printing these six-panel structureless hats through on-demand print services.
7) VR Products
2017 may very well be the year of the gadget, especially with the arrival of mainstream VR products. Virtual reality has been a buzzword for decades, with entertainment and technology firms promising much hype. Finally, VR products are now on the market and accessible as a smart phone-compatible headset priced at under $20.
8) Fairy Lights
They’re not just for Christmas anymore. Increasingly, consumer and businesses are using fairly lights as part of their design, adding a cozy glow to patios and interiors. Sales peak around the holidays every year; however, the off-season sales of fairy lights has been growing significantly year-over-year.
9) Rechargeable Lighters
Popular among smoking circles, rechargeable lighters are fuelless and flameless: the lighting mechanism comprises a heated electric coil, similar to a car’s cigarette lighter. Powered by a lithium ion battery, these lighters can be charged with a USB cable.
10) Highlighter cosmetics
Popularly known as a recession-proof industry, cosmetics are an affordable luxury that spans all demographics, including growing popularity among men. In the age of Instagram, simple beauty-enhancing products are all the rage. Last year it was matte lipstick (#mattelipstick); 2017 is looking to be the year of the highlighter.
Getting Paid Online
Once you have chosen the best product to sell online, you’ll need to decide how you want to get paid online. You’ll want a payment processor that is easy to integrate into your website and is secure and reliable. A Payza account makes it easy to accept online payments, and there are lots of added bonuses like free recurring billing, built-in fraud protection, and no hidden fees. With Payza’s Credit Card Top Up feature, you can also make it easy for your customers to pay you instantly by credit card.